CBS Upfront: Trying Not to Be Smug, Taking Digs at NBC’s ‘Drama’ – TheWrap


CBS Upfront: Trying Not to Be Smug, Taking Digs at NBC's 'Drama'
TheWrap
CBS tried not to look "smug" Wednesday as it told advertisers a simple story: We're No. 1. The network delivered its upfront presentation to ad buyers a day after ABC's Jimmy Kimmel called CBS executives "smug motherf—–s" at his own network's upfront.

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